Using “Sci-Fi” Technology to Entice Gen-Y Customers
by Kate Enright
As high-street retailers clamber to gain new customer bases and retain existing, we see them going to new lengths and thinking outside the box. Cutting edge, integrated technologies are something that the high-street knows are evolving fast and know they must evolve along with in order to compete. In fact, some bigger retailers, such as Macy’s in the U.S have hit the ground running with innovative ideas that they hope are going to attract the biggest spenders in the marketplace, Generation Y.
Macy’s is a great example of this new wave of “futuristic” shopping and, although some techniques may ultimately turn out to be more like flash-in-the-pan gimmicks than long term integratable solutions, they truly are pulling out all the stops to encourage “Gen Y” customers to get offline and back into their stores. They have taken on an omni-channel approach to retailing, allowing consumers experience through all shopping channels from their bricks-and-mortar locations.
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