by Kate Enright
In July of this year Audi launched their first Cyber Store. The difference between this and a regular showroom? Well, the lack of any cars. Audi City is a “digital dealership”, where virtual cars are displayed on screens on the walls. Consumers then simply walk in and browse the models using interactive panels controlled by touchless gestures or footsteps. One-on-one touchscreens then allow users to add, remove and change their selected model’s specifications and essentially build their own dream car in front of their eyes.