The BMW iWindow Installation
by Kate Enright
BMW did something really cool recently so just in case you missed it, we’ve got the video right here. At the end of 2012, they came up with the idea of the “BMW iWindow” which uses motion detection technology and digital projection to show the passers by what the future of driving could look like in New York.The iWindow transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility.
The window also calculates how much money would be saved and how many tons of CO2 emissions we can reduce annually if each transformed car were all-electric! Amazing stuff, and so innovative.
It really seems as though car companies are ahead of the game with these type of creative digital advances. Take Audi’s digital showrooms for example. And SEAT just recently released a Augmented Reality app for showrooms which overlays facts, images and video of the forthcoming SEAT Leon when the device’s camera is pointed towards the new model.
With the car retail industry struggling it’s no surprise that they are going to extra lengths with their marketing and in-store technology. What do you think? Is it enough to increase 2013 sales? Time will tell!