Dublin Shoppers Embrace the Virtual Wardrobe
Shoppers in Dublin’s Liffey Valley shopping mall received a glimpse of the future of digital signage when they got a chance play with digital handbags for the month of December. The Von Bismark ( www.vonbismark.com ) “Accessorise” was the commercial trial of the soon to be released Von Bismark “Wardrobe” – the next generation of digital retail. Based on Microsoft Kinect technology, the Accessorise allows users to try on digital handbags of key retailers such as Next, Oasis, River Island, Wallis and Republic. The display gave information on how much each bag cost, where it was located in the mall and gave user to chance to take pictures of themselves with the handbags to share with their friends.
You can see what a reponse the display got from shoppers in the video and infographic below.